![]() What can we do differently? What can we propose that will not be on the heavyweight side, but more in the middleweight category, which is our category. We have in front of us the big productions that the majors are proposing to their customers. We want to produce an action-adventure game. We need to say, OK, we want to produce an RPG. For us and for the indie guys, in order to exist on the market, since we can’t compete on the money side, we need to make a sidestep all the time. But they can’t take that much risk on the creative side. They’re delivering great stuff, of course. The stakes are so high for the big ones that they’re fighting on the size of content, the tech they’re using, the features that they’re proposing, the post-launch activity that they’re giving to their community. We’re using the term double-A or mid-publishing as something which is now of value, because the creativity and the difference is more on the indie and the double-A scene than it is on the triple-A scene. Those games are more visible, if I may say so. When I was working in the industry 25 years ago, we were talking about mid-price, for instance, or medium-range. GamesBeat: Why is double-A making a comeback? Why do you think the game industry is in a good spot for the double-A studio or publisher to return?Ĭlerc: I’m not sure there’s really a comeback for double-A? There have always been - we’ve been using different words to say double-A. That’s the ambition we’ve set and publicly vocalized. We want to be the first double-A publisher in the world in three-to-five years. But we’re definitely, and we want to be, a very serious double-A publisher in the years to come. Of course, I have a lot of respect for indie developers and publishers. GamesBeat: Where does Bigben see itself after this acquisition - as an indie publisher, or a double-A publisher?Ĭlerc: I’d definitely not say we’re an indie publisher. But that’s not the only genre where they’ve focused their efforts during the past few years. Cyanide has a few genres in which they’re strong, and they’ve been producing and developing some RPGs. When you’ve been doing something for 15 years and only doing that, you’re an expert. This is the only genre they’ve been working with. Turn-based is also something they know very well.īut Spiders is really very focused on action and RPG. They’re also very strong in infiltration games with Styx. They’ve built real expertise in a few genres, like sports simulations and sports management, with Tour de France and Cycling Manager. But Cyanide is, if I may say so - they’re like a Swiss Army knife. GamesBeat: Cyanide has been doing some RPG work lately, too.Ĭlerc: They have. We can propose several games around the genre. ![]() We know we have ideas to bring to the table and bring to the market. ![]() It’s a genre that is personally one of my favorites, and it’s an extremely important one for Bigben’s portfolio, it’s an extremely important genre. They’re now among the double-A studios around the world with a strong knowledge in this genre. As far as Spiders specifically, it brings to our portfolio a new expertise that wasn’t on board with Cyanide, Eko, and Kylotonn, which is the role-playing game expertise Spiders has been building through the years. Moreover the two-storey stand offers openness through several inside views and is supposed to have a controlled entrance through which the visitor enters into the stylish world.GamesBeat: Why is Spiders a good fit for Bigben at this point in your cycle?īenoit Clerc: Spiders is a good fit for Bigben in the same way Eko was a good fit and Cyanide was a good fit when they were bought last year. This store concept with its showcase with hundreds of colorful accessories manages to pass a sense of harmony and the desire to stay there. Each presentation surface fits into the overall picture, even if they are all individual. In order to give a structure to Bigben and its numerous licensors with their many brand profiles, our designers created scenery with a universal picture frame. The company’s presentation at the IFA 2014 trade fair of the company was therefore really varied and colorful. Moreover Bigben Interactive cooperates worldwide with renowned licensors from different sectors such as Coca Cola, Kenzo, Jean Paul Gaultier and Christian Lacroix. In addition to their own developments Bigben Interactive also distribute high quality products and brands from third parties, such as, for example Turtle Beach, a leading manufacturer of audio solutions in the video game industry. Bigben Interactive GmbH is a market leader for console accessories in Europe and one of the leading suppliers of video games. ![]()
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